Google / Yahoo Advertising Deal

Photo By blmurch.

After turning down Microsoft’s bid to acquire Yahoo! for $47.5 billion, the internet pioneer has turned to Google for help. Yahoo! and Google have come to an agreement to show Google ads on Yahoo!. Currently Google has 75% of the search advertising market share.

This deal, which will go into effect in September, has projected to boost Yahoo!’s revenue by $800 million in the first 12 months. Although this has shareholders in a frenzy, this could be good news for pay per click advertisers that are using Google Adwords. Since this will expose ads on yet another popular search giant.